Are You Maximizing Your Revenue Potential: How Front And Backend Payments Optimizations Lead To Better Outcomes And Improve Your Bottom Line

Merchants constantly update their e-commerce websites to attract more visitors and drive purchases, but attaining maximum revenue requires alignment of three environments.
In an increasingly competitive environment and unprecedented shift to digital, merchants are quickly adapting to better serve their customers. Top-performing merchants are expanding their definition of 'conversion' from simply converting buyers at checkout to a much broader set of considerations. Optimized conversion involves designing buying and checkout experiences with their customers' preferences in mind and employing a frictionless back-end processing set-up to boost approvals.
This white paper exposes the complexities associated with front-end payment operations that impact the likelihood of purchase across the buyer journey, as well as back-end operations that affect payment authorization rates. We will examine the ways merchants can tackle these challenges and then specifically evaluate PayPal's optimization tools and their approach to conversion.