Latest resources from Persado
How Michaels Transformed Its Personalization ...
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-morta...
Winning with Words in Retail: How CMOs can us...
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the C...
CMO's Guide to AI for Customer-Centric Market...
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer's needs and wants and improve th...